Week 4: Amazon App UX

 1) Match Between System and the Real World

        The design should speak the users' language. Use words, phrases, and concepts familiar to the user. 

   The app uses real-life photos of the products so the user can relate them to day-to-day use. 

This is a good use. 


2) Recognition Rather than Recall
    Minimize the user's memory load by making elements, actions, and options visible. 
    The app uses icons that are familiar to users. Examples of these icons are the house, the cart, and the person for the user's profile. 



3) Flexibility and Efficiency of Use:
     Shortcuts-hidden from novice users-may speed up the interaction for the expert user users such that the design can cater to both inexperienced and experienced users. Allow users to tailor frequent actions. 

The amazon app allows users to tailor their searches by including items only offered with prime shipping. This feature can be turned on/off with the use of the toggle feature. 



4) Visibility and System Status
     The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time. 

The amazon app shows a status load bar to inform the user the page is loading. 
Amazon also shows the user the shipping status of all items purchased. 

This is a good use



5) Consistency and Standards
     Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions 

The amazon app maintains the same color schemes and iconography across all platforms. This helps create a better user experience. 
 this is a good use. 




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