Uber UX

 Heuristic Evaluation:


1) Aesthetic and Minimalist Design:

        - Interfaces should not contain information which is irrelevant or rarely needed. Every extra unit of information in an interface competes for the users' focus. 

        - The home page is cluttered with multiple service options for the user, such as "delivery, ride, packages". 

        - rating-1 cosmetic

        - recommendation- these options should be accessed from a drop-down menu to not distract users on the home page. 



2) Flexibility and Efficiency of Use:

        - Shortcuts--hidden from novice users--may speed up the interaction for the expert users such that the design can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.

        - The uber app offers lots of options for flexibility: choosing a a ride "now" or using the calendar to select a future date (up to 90 days). 

        - The app also offers the user to store frequently used pickup and drop-off locations.

            This is a positive use.




3) User Control and Freedom:

        - The user needs a clearly marked "emergency exit" 

        - If the user made a mistake, they can choose to cancel their reservation

        - This is a positive use


       



4) Visibility of System Status:

        - The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time.

        - The Uber app shows a map with the current location of the uber driver. This allows the user to know exactly when their ride will arrive. 

        - This is a positive use.



5) Error Prevention:

        - The best designs carefully prevent problems from occurring in the first place.

        -When cancelling a ride, a pop-up appears and the user must select "cancel reservation" or "Don't cancel" This prevents the user from accidentally canceling a reservation. 





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